The specialty coffee industry has realized that if coffee is processed as a gourmet product by managing a selective harvesting cycle, by varietal, ensuring the ripeness of the cherries, and efficient drying systems, we can obtain amazing and unique flavor profiles. 

Those days where “coffee was just coffee” are gone! 

Specialty coffee is all about a sensorial experience and each batch of coffee is considered unique.

Every day consumers are more and more interested in knowing what they are eating and drinking, who made it and where it came from. 

Therefore, knowing the story behind each bag of coffee is important, especially to millennials. 

As in wine, knowing specific details like the coffee varietal helps us to know what kind of flavor profile we can expect. 

Understanding the way the coffee has been processed, the origin, altitude, roast profile and terroir, helps even more!

To learn more about our Cuatro Caminos coffee varietals and processes, check out our Cafe con Andres series of webinars.